Facade Expert Francisco Gonzalez-Pulido on the Perils of Homogenous Design

According to Francisco Gonzalez-Pulido, president of Chicago-based JAHN, contemporary facade design neglects one of the building envelope’s foremost responsibilities: storytelling. “There is a focus now on using the building massing to convey the key message,” he said. “However, I think it’s through the facade that we can bring a more compelling narrative about how the building functions.” As […]

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