
Just a few short weeks ago, we announced the launch of the GE Garages Making Things Competition, calling for architects and designers to create a new storefront presence for the GE Garages pop-up that will be housed in Chelsea-based retail space STORY. GE Garages, the “mobile manufacturing lab” that brings rapid prototyping and manufacturing processes to the people, premiered at SXSW before beginning a tour around the continental U.S., inviting designers, inventors, and other guests to come out and play with the equipment for free. GE and STORY partnered for the GE Garages Making Things Competition to find an architect/designer to design and build the window installation that will welcome visitors when the store opens on October 5. The winner receives $20,000 to make the installation.
The competition deadline was short, with less than a month to develop and submit designs, so entrants had to act fast. With the final designs submitted last week, the jurors deliberated long and hard, and today we bring you the results. The winner and runner-up after the jump!

First place was awarded to SHORTALL Design, based in Austin, Texas, for their design proposal “Shadow Puppet.” Designed by Clay Shortall, Arman Hadilu, and Chris Chang, “Shadow Puppet” reflects upon rapidly changing technological innovations by creating a responsive and interactive architectural installation. Combining multiple technological platforms, including Kinect and Arduino (an open-source electronics prototyping platform used to create interactive objects and environments), the designers have developed a display that allows pedestrians and shoppers to become the focus of the interactive screen. Using Kinect for tracking, the motion of activity around the storefront is captured and then translated, allowing Arduino to understand which screen panels to open and close, thereby creating the responsive shadow puppet display. From the CNC cut acrylic screen to the kinetic display, SHORTALL Design’s installation celebrates the spirit and mission of the GE Making Things Competition.
Andy Goldberg, Creative Director, Global Advertising and Experiential, at General Electric commented on the winning design:
“Clay’s design pulls people from the street into the space’s advanced technology and makes a story not only through a compelling and beautiful design, but a clever use of modern technologies that make it truly dynamic. Each ‘sneak peak’ moment entices passersby to discover more by joining the activities happening inside.”
Jury member Sherry Huss, Maker-In-Chief at MAKE, spoke about the winning design, explaining:
“Clay Shortall of Shortall Architectural Design got MAKE’s vote because he was thinking ‘big’ and focusing on technology, new tools, a collaborative environment, customer experience, materials, and overall design as his “Story” for the GE Garages Making Things Design Competition. His concept and proposed execution, as well as the integration of technology (Kinect, Arduinos, and servo motors), deliver on the promise that rapid prototyping and manufacturing with a twist is here today, and it can be social, engaging, and fun. Clay and his team are truly part of the ‘Third Industrial Revolution’ and we like the way he is changing the world.”

A multi-step diagram schedule details the movement of the interactive screen

A multi-step diagram schedule details the movement of the interactive screen

Plans of interaction showcase the effects traffic has on the responsive displays

Sections of Interaction

Sections of Interaction
With a lot of great entries, the competition was stiff, and while SHORTALL Design came home the winners, we’ve decided to give you a sneak peek of the runner-up before announcing the rest of the honorable mentions later this week.
Currently based in Beijing, China, Virginia Melnyk‘s designed was inspired by the letter “y,” illustrating the growth of ideas through a small component.

Y Rendering

Y Rendering
Stay tuned to see images from additional submissions, along with coverage of the completed installation when the GE Garages pop-up opens in New York City on October 5.