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Archivo de la etiqueta: Apple
Like many major tech companies in Silicon Valley, Apple provides free transportation for its employees living in the Bay Area. About 28 percent of Apple employees do not drive to work, instead taking employer-owned biodiesel shuttles, biking, or walking. In an effort to bring that percentage up to 34 percent (a figure that will help […]
Escuchas Apple y por lo general te esperas un concepto iPhone, sin embargo en esta ocasión el diseñador Martin Hajek nos sorprende con dos conceptos únicos de Apple iTV. El embalaje y delantera curva se conjuran sólo para hacer algunas preguntas pertinentes, como sería un AppleTV actualizado; será en blanco y oro o será curvado? ¿Qué […] Sigue leyendo
El CFO de Apple, Peter Oppenheimer, y el director de los inmuebles y las instalaciones Dan Whisenhunt ha presentado la maqueta de Foster + Partners del diseño del Headquarters de Apple en Cupertino. Pese a las preocupaciones sobre un aumento del presupuesto de 3 millones de dólares, el plan del campus 2, más conocido como […] Sigue leyendo
It has been a long road for Foster + Partners‘s team since first taking on the design for Apple’s new campus in 2009. Four years later, despite the criticism and budget concerns, plans for Apple’s corporate headquarters have been approved by Cupertino’s planning commission. A… Sigue leyendo
Apple has successfully secured a patent for the cylindrical, glass entrance to its Shanghai store. After trademarking the design and layout of its retail stores last January, this is one more battle Apple has won for copyrighting its signature look.… Sigue leyendo
In a recent article for the Financial Times, Edwin Heathcote explores the ‘Skyscraper Index’, an informal term that suggests a correlation between the construction of a big company’s ambitious headquarters and subsequent financial crisis: “Think of the Empire State Building opening into the Wall Street crash of 1929, the Twin Towers being completed as New York City was flirting with bankruptcy or the Petronas Towers in Kuala Lumpur taking the mantle of the world’s tallest building and presaging the Asian financial crisis.” Heathcote goes on to describe the latest generation of headquarters being constructed for our current, tech-oriented goliaths – like Apple‘s monolithic “donut”, by Foster + Partners, and Facebook‘s Gehry-designed Menlo Park campus - and wonders: “if skyscrapers can tell us something about the temperature of an overheating economy, what do these groundscraping new HQs say?” Read the full article here.
Richard Nieva (CNET) reports that plans for Apple’s new corporate headquarters have been approved by Cupertino’s planning commission (the final, deciding vote will be in May 2014). The “spaceship”, designed by Foster + Partners in collaboration with Kier & Wright, will cover 2.8 million square feet, host up to 14,000 employees, include “a 600-seat restaurant with four-story glass sliding doors”, be surrounded by over 6000 trees, and – to top it off – come with a price tag close to $5 billion. Nieva also reveals some tidbits from the recent meeting, including words from Lord Foster: ”the site’s now infamous O-shaped structure was not the original vision.” You can read the full article here.
Bohlin Cysinski Jackson, the architectural firm behind Apple’s iconic 5th Avenue store, has returned to the tech brand to design their latest store in Palo Alto, California.
Although the new store maintains the glass storefront typical of Apple, the new… Sigue leyendo